Skye Public Relations

Columbus, Ohio
Home
Our Philosophy
Our Services
Special Offers
Client Testimonials
Photo Gallery
About Us
Contact Us
Useful Links
Site Map
 
How to prepare for a video shoot 
 
Written by Angie Palmer, Sep 21 2008
 
Business video profiles are an effective option for communicating the organization's products and services to the target market.  Customers prefer to know the products and services in more details and possibly the people they may be working with in advance, so they can decide if this is an organization they want to work with.  Some people do not like the hassle of e-mailing or calling especially when they have to go through an automated phone system.  They would rather click on a video to get more information than to push a bunch of numbers on their phone before they can speak to a company's representative.  Having a video profile enables your customers to find out more about your organization in the comfort of their own homes or offices. 
 
You may ask, "how many people will actually watch videos online?"  You will be surprised at how customers have been changing their behavior in this information age.  According to comScore, a leader in measuring the digital world, Americans viewed more than 11.4 billion videos for a total duration of 558 million hours in July 2008.  If your organization has a website, it is also useful to note that 75 percent of the total U.S. internet audience viewed online videos.  Having a business video profile is more than just a matter of convenience for your customers, it has become a necessity if you are to attract your customers to your organization.
 
So, how do you prepare for a video shoot, say for example, Skye Public Relations is contracted to help you make a business video profile?  We will contact you in advance to let you know the details, but here are a few tips for you:
  • Think about the range of products/services and unique selling points of your business
  • Prepare and rehearse your message in advance
  • Schedule your shoot at a location where we can capture your business in action
  • Pick a location that is not too noisy and has sufficient natural light
  • Get some employees or friends to help as "customers" during the shoot
  • Wear clothes that are appropriate to your organization and try to avoid white, busy patterns and big logos
  • Collect photos or video footages that will be useful in enhancing your message.  The editor will be able to incorporate those in the video.
  • Smile when the camera is rolling!

 

Shooting a video is always a fun promotional item to do.  Make the most out of it by preparing well for it.  After all, once a video is published, it is going to last for a long time!  You can contact Skye Public Relations for more details.