What is online public relations (E-PR)?
Written by Angie Palmer, Apr 26, 2010
Many people asked us what exactly it is that we do because we seem a little bit different from other traditional public relations companies. This is what we like to hear - We are different from others. Skye Public Relations is nothing traditional because we are the online public relations (E-PR) and social media company that leverages the power of the Internet to manage reputation and communication for small businesses and non-profit organizations.
Getting the word out through the traditional means, such as sending press releases to newspaper editors or planning a press conference, is not sufficient in this digital era. A survey by Brand New World in 2004 reported that search engines and personal recommendations ranked highest in terms of importance when users researched or considered a product or service.
Online public relations is about using digital communication tools to maximize the reach and awareness of a product or service among the target markets. Some of the options in the communications mix include search engine optimization (SEO), viral marketing, online partnerships and other Web 2.0-based approaches, such as blogs and social networks. Opinion leaders are not limited to certain influential spokespersons or celebrities anymore. Mentions of a brand, product or service on a review website or social network could be powerful in shaping opinions and driving traffic to your website. Managing reputation on third-party websites, including monitoring and responding to negative mentions, is also part of what public relations professionals should do nowadays.
You can contact Skye Public Relations for more details about how you can incorporate online public relations into your existing offline communications tools or marketing plan.