Top 10 Reasons to Use Social Media
Written by Angie Palmer, Feb 17,
2009
1. It costs you nothing to sign up on social networking sites. You can sign up as many as you want and most sites are free unless you want their premium or advertising services.
2.
Your sites stay open 24/7. Similar to your website, your potential customers will be able to look you up and find out more about your business 24 hours a day, 365 days a year.
3. According to comScore1, the number of worldwide visitors to social networking sites has grown 34% in 2007. There were 530 million people on these sites, which represent approximately 2 out of every 3 Internet users. These sites have a lot of traffic and will help the promotion of your websites.
4. Videos are part of the social media and help you get the message out. 78.5% of the total U.S. Internet users viewed online video in 20082.
These users also watched videos on social networking sites, such as
MySpace. In fact, 48.7 million viewers watched 367 million videos on
MySpace in 2008.
5. Social media is also about word-of-mouth. People share what they like and what they do not like on social networking sites. It is important to monitor the online conversation for the purpose of quality control and product improvement.6. The beauty of social media is you can interact with your readers, employees or customers. When the communication is two-way, it allows you to clarify thoughts and myths about your business. So, if the online conversations are not favorable to your business, it is your chance to jump in and provide more information to change that perception.
7. Feel like being creative? Great! You can be creative with social media and this is the place where you can do all the updates and enhancement by yourself. You do not need a web designer to write codes for you.
8. Updates and uploads are instant. Your readers, employees or customers can get updated information about your business. It is especially helpful when you need to go through a web designer to update your website.
9. Social media is a green marketing tool. There is no printing or mailing. Everything is done online.
10.
Your market is instantly expanded with social media because people
around the world can get access to your videos or social networking sites.
Ready to use some social media tools? You can contact Skye Public Relations in Newark, OH for a consultation and find out what will work best for you. We can help create, update and maintain the content for you so you can focus on what you do best. Contact us now.
References:
1-Lipsman, A. (2008, March 18). comScore “Digital World: State Of
The Internet” Report Highlights Growth in Emerging Internet Markets. comScore. Retrieved from http://www.comscore.com/press/release.asp?press=2115
2-Lipsman, A. (2009, February 4). U.S. Online Video
Viewing Surges 13 Percent in Record-Setting December. comScore. Retrieved from http://www.comscore.com/press/release.asp?press=2714